The brief
Ortonville Tattoo had strong branding — a clean logo, a confident color palette, a freshly remodeled downtown space. What they didn't have was a website. No central link for people to find them, and three talented artists with no individual presence online.
New customers had no easy way to see the work, find hours, or figure out how to book. The site needed to fix that — and match the brand while doing it.
What we built
A custom one-page site built entirely around Ortonville Tattoo's existing identity — lime green, yellow, off-white, and black. Bold display type, clean body text. The site opens with a dark hero over a real shop photo, with the lime-green stripe running the left edge — a direct nod to the yellow trim that defines the physical space.
every color pulled directly from the existing brand — yellow, lime, off-white, black. the site looks like an extension of the space, not a template someone else is also using.
each artist gets their own card — photo, style, Instagram, and booking contact. customers find the right artist before they walk in. Ephy's card links directly to her portfolio and email.
the work rotates automatically every few seconds. swipe on mobile, click through on desktop. no library, no slow load — just the photos doing the selling.
the current day's hours are highlighted automatically. customers always see the right information without anyone having to update it manually.
embedded map with a directions button. one tap and they're navigating to the shop — no copying addresses, no searching.
a fixed bar at the bottom of the screen on mobile — call to book and get directions, always one tap away. visitors never have to hunt for how to reach the shop.
What makes it different
The brand was already strong. The job was to not ruin it. Every decision deferred to what the shop already had — the colors, the confidence, the work.
Most tattoo shop sites treat the artists as an afterthought. Here, each one gets a card that represents them properly — their style, their links, their identity. It's also built to grow: individual artist pages are a natural next step if the shop ever wants them.
The result
A site that looks like it was made for Ortonville Tattoo and no one else — because it was. The brand is intact. The artists are represented properly. New customers can find the shop, see the work, and figure out how to book in a few taps.
People who were already curious now arrive knowing which artist they want — the site does the introduction before anyone picks up the phone.
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